Ensuring Truthful Advertising Of Products Claiming To Be Made In America

Americans rely on accurate country-of-origin claims when shopping, especially online. This protects consumers from deception and rewards businesses genuinely investing in U.S. manufacturing.

What the order does ​

• Directs the FTC to prioritize enforcement against false "Made in America" claims.
• Encourages new regulations to hold online marketplaces accountable for verifying product origins.
• Promotes voluntary, consistent country-of-origin labeling across federal agencies.
• Requires agencies to review and remove falsely labeled products from government contracts, referring violations for possible prosecution.

Who it affects ​

• American consumers.
• U.S. manufacturers.
• Online marketplaces and sellers.
• Federal contractors and vendors.

Context ​

The order aims to close loopholes in digital marketplaces and federal procurement where fraudulent American-origin claims are common.